Main Article Content
This study is attempted to analyze the investors' attitude towards share market investments and non-risky investments among the respondents in Kerala. The first part of the analysis deals with measuring level of preference among individual respondents and second part of the analysis deals with the analysis of investment decision factors influence in risky and non-risky investments. This is empirical in nature and the data collected by using convenient sampling technique. The factor analysis and Regression techniques were used to analyse the samples. It concluded that, Banks is perceived as the top favored enthusiasm for Kerala. The Keralites gives more preference to Non risky investments while compare with Risky investments. The variables affecting the decision of various investments modes are emphatically impacting investment inclination among the individuals in Kerala.